BUY VENETO 2025
On 6 October 2025, the Palazzo del Casinò on Venice Lido hosted the 24th edition of BUY VENETO – International Tourism Workshop in the Veneto, the leading destination-marketing event promoted by the Veneto Region to bring the region’s tourism offer to international markets.
The day brought together around 140 international buyers and 320 Veneto tourism operators through a programme of pre-scheduled B2B meetings. Accommodation providers, incoming agencies, tour operators and service companies were able to meet international trade professionals face to face, presenting the region’s destinations, products and experiences and opening up new business opportunities.
BUY VENETO is one of the established tools of the Region’s tourism promotion strategy: alongside the trade workshop, the project includes educational tours of destinations across the Veneto, giving buyers first-hand knowledge of the territory and its products and allowing them to continue on the ground the conversations begun during the business meetings.
The choice of Venice Lido as the venue for the 2025 edition was jointly backed by Vela S.p.A. and the Consorzio Venezia e il suo Lido, which had put forward its candidacy to the Region as a strategic location for the event. The workshop required a space of at least 1,500 m², large enough to accommodate the many B2B meeting stations and related activities at the same time, as well as a direct landing stage on the lagoon to ease logistics and participant transfers.
The Palazzo del Casinò thus played a different role from that of a traditional congress venue: its spacious halls were configured as a genuine professional marketplace, capable of connecting hundreds of operators in a single day. The official opening took place in the Sala Volpi, where the Veneto Region also presented its strategies and data on regional tourism and launched the new veneto.eu tourism portal.
